12 seats · Q3 2026
Drive. Focus. Results.
Application required. We review every one and reply within 48 hours.
Ten weeks. Live coaching, a full sales curriculum, and an AI partner to drill 24/7. Built to get you hired or promoted.
Breaking in or leveling up, if you're willing to do the work, you're welcome here. Everyone gets the same coaching and the same shot. Put in the reps and rise, and I open my network to you. These are the introductions that move careers.
For career-changers, recent grads, and people in adjacent roles who want their first B2B tech sales job. Learn the craft, drill it, and walk into interviews ready to win.
For SDRs pushing for AE, AEs pushing for senior, and senior AEs pushing for the President's Club trip. Tighten every part of your motion and hit the next number on the comp plan.
Build the tech sales career that pays for the next 20 years.
Companies still need to sell software during downturns. Good reps get retained, average reps get cut. The bar simply rises.
AI handles outreach automation. Humans handle trust, negotiation, and the relationship work that closes enterprise.
One of the only $300K+ careers that doesn't gatekeep on a four-year degree. Skills matter. Hustle matters. Pedigree doesn't.
Selling is the most transferable B2B skill in business. The skill travels with you.
I spent 22 years in B2B tech sales, closing over $114M and building GTM organizations from startup to scale. I took SADA's Canadian operation from 2 to 200+ people in under 3 years.
Across that career, I trained, mentored, and promoted more than 100 reps. Some run country sales orgs now. Some hit President's Club in their first two years. All of them learned the system I'm putting into TSRE.
One rep started with zero tech sales background. Three years later, he was running an entire country as country manager.
I've sold tech for two decades. I've built sales orgs from scratch. I'm not a coach who watched from the sidelines.
I've coached reps through every stage of a tech sales career. The patterns repeat. The drilling works.
I don't gatekeep on pedigree or résumé. Anyone willing to work is welcome. Put in the reps and I bring my network to you. That's how people go from breaking in to running sales orgs.
Learn it, build it, drill it until it's reflex, then master the six pillars of the B2B sales motion.
Self-paced video modules covering every stage of the B2B tech sales motion. Two recommended paths: one for Breaking In, one for Leveling Up. Same library, different routes through it.
Twice-weekly group sessions for 10 weeks. Drilling, role-play, real deal reviews. Reinforce what you've learned in the library and build the skill until it's reflex.
A proprietary AI trained on the TSRE methodology. Role-play cold calls, discovery questions, objection handling, demos. 24/7 access. Instant feedback. Drill until reflexes are sharp.
Build a list of accounts worth chasing. Write cold emails that get opened and replied to. Run cold calls that don't get hung up on. Stack pipeline until quota becomes math.
Ask questions that uncover the pain budget approves. Disqualify fast. Qualify hard. Run discovery that buyers thank you for.
Stop showing features. Show outcomes. Run demos the buyer's whole team wants to watch. Make the next meeting impossible to refuse.
Anticipate every objection before the buyer voices it. Reframe price, timing, and competitor concerns into reasons to move forward.
Run closing as a process, not a hope. Multithread accounts. Mutual action plans. Land every deal that's qualified.
Forecast accurately. Know which deals are real and which are coffee. Build pipeline coverage that survives slow quarters.
No off-the-shelf price tag. We tailor the program and the investment to where you're at and where you're going. Apply and we'll talk it through.
Apply to Learn MoreTSRE launches its first cohort in Q3 2026. The outcomes below are from reps I mentored across 22 years of operating in B2B tech. They're individual results, not typical, and not a guarantee of yours.
From zero experience to country manager in three years. Promoted through SDR, AE, and into leading a national sales organization.
Three reps now earning more than they ever have in their careers. Six-figure-plus packages with on-target earnings their previous roles couldn't unlock.
100+ reps trained, promoted, and still working in tech sales today. Across 22 years building and leading sales teams in B2B SaaS, AI, and tech services.
Two audiences. Breaking In is for career-changers, recent grads, and people in adjacent roles wanting their first B2B tech sales job. Leveling Up is for current SDRs, AEs, and senior AEs pushing for the next promotion, comp jump, or President's Club. Same cohort, same live sessions, different recommended paths through the curriculum library.
Ten weeks. Two live coaching sessions per week (roughly 2 hours each). Self-paced video curriculum on top, consume at your pace. AI practice partner available 24/7. Plan on 5-8 hours per week to get the full value out of the program.
No, and you should be suspicious of any program that does. What I guarantee is the system, the live coaching, and an AI partner to drill until the skills are reflex. Outcomes are a function of your effort plus the framework. The reps who do the work get hired or promoted.
You'll follow the Breaking In recommended path. It starts with B2B tech 101 (how SaaS works, what ARR is, the tech sales career ladder) before getting into the craft. By the end you'll have the foundation and the reps to walk into interviews and land your first SDR role on merit.
No. The Leveling Up path covers full-cycle selling, multithreading enterprise deals, accurate forecasting, negotiation, discounting discipline, and career strategy (offer evaluation, comp negotiation, when to move). Most AEs are running half a system. TSRE closes the gaps.
Lifetime access to the curriculum library, the AI practice partner, and the alumni community. Once you're in, you're in. The skills compound for the rest of your career.
No. Anyone willing to work is welcome. Pedigree and résumé don't decide it. Everyone trains on the same system. Put in the reps and rise, and I open my network to you. The bar isn't who you are walking in; it's how hard you push once you're here.
Most tech sales programs are taught by reps who broke in two or three years ago. That's a peer with a head start, not a teacher. TSRE is taught by a 22-year operator who closed $114M and scaled SADA Canada from 2 to 200+ people. The depth of experience shows up in every session.
Application required. We review every one and reply within 48 hours.